whataburger: improving coffee and changing the lives of millions, one taquito at a time.

I have this terrible addiction. I kind of like to eat. And currently, I am in the habit of visiting Whataburger on almost a daily basis. It's a happy mix of breakfast, lunch, and dinner go sees. Average visits usually total anywhere from four to eight trips a week. It's sick (or impressive), I know. The question at hand is, why? Why do I shamelessly frequent that beautiful, A-frame building with bright orange lettering? One might think it is their crafty offering of limited-time only menu items. Such as, the honey barbecue chicken strip sandwich, cherry pie, or currently, ninety-nine cent taquitos. All good things. But after scraping away the obvious appeal of these limited time only bargains, I found what it is that keeps me coming back like a thirteen year in a movie theater to watch Twilight for the 10th time…

Fancy ketchup. Disclosing Whataburger; A Conspiracy Theory: It is my belief that the ingredients of Whataburger's fancy ketchup are as follows. Fermented tomatoes and crack. This is the very reason I, and so many others frequent Whataburger like we do. Those sneaky bastards. Charming the public with a condiment. Genius! They are using a complimentary item to keep us coming back and spending on a regular basis. It's sneaky, it's underhanded, and I like it.

Just when I thought this Mecca of fast, fried food goodness could not get any more impressive, I was handed a cup of their new and improved coffee this A.M.. It was fabulous. Whataburger, you just moved up a notch on the belt of outstanding places to eat food. Oh and I almost forgot! The lady in the drive-thru called me mama this morning, and I like that too...